Tender: AHDB Representation in the Netherlands for UK Beef and Lamb Market Development

About

AHDB is seeking a supplier to represent UK beef and lamb interests in the Netherlands, liaising with AHDB Export teams in the UK and France and attending regular phone, email and face-to-face meetings (including travel to AHDB Head Office and major food events such as SIAL Paris and Anuga Cologne). The role requires developing a detailed understanding of market opportunity with a breakdown of sales and marketing potential by channel and product sector, identifying target customers, and building and maintaining relationships with UK exporters, agents, in-market importers, distributors, food service operators and retailers to jointly deliver promotional activities. The contract is for an initial two years with 1+1 extensions possible, estimated at £170k (VAT inclusive) per annum, with a closing date of NOON 19th Jan 2026.