In brief
- £14.4 million, four-year TfW marketing framework to Liberty Marketing
- Liberty’s largest other public contract was £200,000 in 2021
- TfW has five contracts worth £59.7 million in 2026 records
Transport for Wales (TfW) has awarded Liberty Marketing a £14.4 million marketing services framework for four years, according to a notice.
The framework has four lots covering digital and performance marketing; marketing effectiveness and evaluation; creative and advertising campaigns; and events, experiential and brand activation.
Liberty Marketing has three public sector contracts worth £14.7 million in GovMarket records since 2017. Its largest other contract was £200,000 with Defra in 2021.
The two have not previously worked together in GovMarket records.
In GovMarket records, TfW has five contracts worth £59.7 million in 2026.
The framework runs from 27 November 2026 to 26 November 2030, a 48-month term. The award date was 22 October 2026.
Key facts
* 2026 so far
| Year | Value | Contracts |
|---|---|---|
| 2021 | £200k | 1 |
| 2022 | 0 | 0 |
| 2023 | 0 | 0 |
| 2024 | 0 | 0 |
| 2025 | 0 | 0 |
| 2026 | £14.4m | 1 |
Written from published notices and GovMarket contract records. Totals cover GovMarket records, which start at different dates for each source.
