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TfL awards £50.2 million media planning and buying deal to WPP Media UK

It is WPP Media UK's first work with TfL in GovMarket records and starts on 7 February 2027.

In brief

  • TfL awards £50.2 million media planning and buying framework to WPP Media UK
  • Two-year term from 7 February 2027 to 7 February 2029
  • TfL has 75 contracts worth £3.66 billion in 2026 in GovMarket records

Transport for London has awarded WPP Media UK Ltd a £50.2 million framework for media planning and buying for two years, according to a notice.

The agency will plan and buy media for TfL, the Greater London Authority and GLA Group organisations. It will plan TfL's owned media and any media value received, and manage multiple organisations' media activity to agreed cost and quality criteria.

TfL has awarded 75 contracts worth £3.66 billion in 2026 in GovMarket records.

Its top suppliers include Capita Business Services (£2.33 billion), Reed Specialist Recruitment (£1.41 billion) and Octopus Energy (£992 million) in GovMarket records.

TfL has not previously contracted WPP Media UK in GovMarket records. The supplier has one public contract worth £50.2 million since 2026.

The framework runs from 7 February 2027 to 7 February 2029 and was awarded on 15 October 2026.

Key facts

Value£50.2m
Term2 years, 7 Feb 2027 to 7 Feb 2029
CategoryMiscellaneous
RegionLondon
Published15 Oct 2026
Transport for London, value awarded by year

* 2026 so far

Transport for London, value awarded by year
YearValueContracts
2021£1.91bn126
2022£649.3m151
2023£1.12bn186
2024£1.55bn260
2025£639.7m47
2026£3.66bn75

Written from published notices and GovMarket contract records. Totals cover GovMarket records, which start at different dates for each source.

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