Winter Health Advertising and Communications Campaign for NHS England
Awarded 13 Sep 2020
About
NHS England awarded a contract to Forever Agency for a winter advertising and communications campaign to promote key health messages to target audiences, aiming to manage pressure on acute and GP services.
The campaign included radio, social media, and online advertising, with targeted outreach to BAME community groups.
Key elements covered signposting and advice on pharmacy, NHS 111, and length of stay, as well as prevention messages on flu vaccination, respiratory and hand hygiene, keeping warm and well, and mental health and isolation.
The contract value was AUD 130,000.
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