Visitor and Membership Optimisation Consultancy for Royal Botanic Gardens, Kew
Awarded 25 Jun 2023
About
Royal Botanic Gardens, Kew awarded a contract to Baker Richards Consulting Ltd for consultancy services to identify growth options for visitor and membership volume and income, suggest pricing for the next two years, optimise day visitor versus membership growth for maximum income, and project realistic targets for both over the next seven years.
The findings and recommendations will cover membership pricing, product and benefits options, and day ticket pricing and its relationship to membership.
The report is to be delivered by the end of August to inform a paper to the Executive Board and Board of Trustees in early autumn.
The contract value is AUD 39,000.
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