University of East Anglia · Awarded contract

Awarded

University of East Anglia Awards Creative Campaign Partnership to Jaywing

Awarded 19 Jul 2022

View live tenders

Awarded19 Jul 2022

Value£2,014,000.00

SupplierJaywing

AgencyUniversity of East Anglia

RegionEast of England

CategoryEducation & Training

Ended 1y 1mo ago3y 2mo term

Awarded 19 July 2022Expired 30 Sept 2025

About

University of East Anglia awarded a contract to Jaywing for creative campaign partnership services to refresh and develop campaign activity, differentiate the university in the Higher Education marketplace, grow student numbers (particularly international students in key markets), improve brand perceptions, and increase awareness.

The partner will act as creative lead across all channels and audiences, working on and offline throughout the student journey, with experience in campaigns targeting the youth market and influencers (career advisors, peers, parents/guardians, teachers/lecturers) for home, EU, and international markets.

The scope includes supporting digital transformation ambitions, omnichannel and mobile-first opportunities (website, CRM, SEO, social media, peer-to-peer and student-generated content), and assisting with the implementation of Salesforce/Marketing Cloud as part of a connected campus and wider data integration efforts.

The contract value is £2,014,000.

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External Design Agencies Roster for Marketing, Recruitment and Events – London Metropolitan UniversityConsultancy & Legal · Closes 24 Nov 2026

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