DfTc - Department for Transport · Awarded contract
Awarded

TRAS3118 - Refresh of the Transport User Personas

Awarded 16 Aug 2026

View live tenders
Awarded16 Aug 2026
Value£500,000.00
SupplierIPSOS (MARKET RESEARCH) LTD
AgencyDfTc - Department for Transport
RegionUnited Kingdom
CategoryTransport & Logistics
Expires in 1y 10mo2y term, 11% elapsed
Awarded 16 Aug 2026Expires 15 Aug 2028

About

The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications.

We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome.

The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g.

road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g.

helping users to identify which personas are most important for policy questions.

The project will take about a year, concluding with the relaunch of the personas in September 2027.

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