Newcastle University · Awarded contract
Awarded

Supply of International Demand Tracker Tool to Newcastle University

Awarded 18 Jul 2021

View live tenders
Awarded18 Jul 2021
Value£10,500.00
SupplierIDP Connect Ltd
AgencyNewcastle University
RegionNorth East
CategoryIT & Software
Ended 4y 4mo ago12mo term
Awarded 18 July 2021Expired 14 July 2022

About

Newcastle University awarded a contract to IDP Connect Ltd for the purchase of an international demand tracker tool.

The tool provides data on international searches for UK universities and subjects, enabling data-driven decisions for the international office and marketing, particularly around portfolio management and marketing investment in specific regions and subject areas.

The tracker includes capabilities to see sub-discipline growth/decline, drill down by origin country, city, study-level, subject area, and sub-discipline, view the impact of political, economic, and policy changes on student demand in real-time, understand major market changes and their impact on prospective student demand for the UK and other destinations, prepare targeted recruitment and marketing tactics with regional demand data, and see demand by country/city and destination.

The contract value is AUD 10,500, with an option to upgrade later to monitor competitors and analyse competitor search traffic.

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