UNIVERSITY OF EAST ANGLIA · Awarded contract

Awarded

Retained PR Agency Services for University of East Anglia in India

Awarded 09 Dec 2024

View live tenders

Awarded09 Dec 2024

Value£112,000.00

SupplierCumulus PR

AgencyUNIVERSITY OF EAST ANGLIA

RegionUnited Kingdom

CategoryConsultancy & Legal

Expires in 2mo2y 1mo term, 93% elapsed

Awarded 9 Dec 2024Expires 31 Dec 2026

About

The University of East Anglia awarded a contract to Cumulus PR for a retained in-country public relations agency to deliver a full range of services within India, including the design and implementation of a communications and media strategy to increase visibility and boost the university's reputation, account management, documentation development, one-to-one interactions with Indian media, regular press release opportunities, ongoing media monitoring and coverage reporting, promotion campaigns for key programmes such as new courses or scholarships, identifying opportunities to promote UEA thought leaders and expert commentators aligned with trending topics, breaking news or the news agenda in India, advising the UEA relationship manager on developments in the news agenda and Indian media and higher education sector landscape, targeting a range of relevant journalists and media outlets including high impact, top-tier outlets with extensive reach, and providing occasional event support as necessitated by special projects or campaigns.

The contract value is £112,000.

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