Research on Consumer Behaviour and Food Information Labelling for Defra
Awarded 07 Jun 2023
About
Department for Environment Food & Rural Affairs awarded a contract to Waste and Resources Action Programme (WRAP) for research to assess the impact of the EU Food Information to Consumers (FIC) Regulation and measure recent changes in consumer behaviour and business activity.
The contract, valued at AUD 245,197.5, involved two work packages: a Rapid Evidence Assessment (REA) to draw conclusions from existing evidence on consumer responses to food labels, and survey methods to gain insights into consumer opinions, understanding, behaviours, and confidence levels regarding existing and new food labels, as well as how businesses and industry have adapted to FIC legislation.
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