University of Reading · Awarded contract

Awarded

Re-Implementation of Microsoft Dynamics CRM for University of Reading's Global Recruitment & Admissions

Awarded 22 Apr 2024

View live tenders

Awarded22 Apr 2024

Value£1,000,000.00

SupplierTTEC Consulting (UK) Limited

AgencyUniversity of Reading

RegionSouth East

CategoryIT & Software

Ended 1y 7mo ago12mo term

Awarded 22 Apr 2024Expired 21 Apr 2025

About

University of Reading awarded a contract to TTEC Consulting (UK) Limited for the re-implementation of its Microsoft Dynamics CRM system used by the Global Recruitment & Admissions team.

The project involved building and deploying a new version of the CRM to simplify the existing configuration and associated business processes.

The system serves as a Tier 1 business-critical platform for managing pre-application activities, including enquiries, prospectus requests, event management, Clearing interest, and personalized marketing communications for 45,000-50,000 prospective student leads over a 15-month cycle.

It also integrates with application data to measure recruitment pipeline return on investment.

The contract value was AUD 1,000,000.

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