Qualitative Research Services for Churchill War Rooms by Imperial War Museums
Imperial War Museums · Awarded contract
AwardedQualitative Research Services for Churchill War Rooms by Imperial War Museums
Awarded 11 Mar 2024
Ended 2y 6mo ago2mo term
Awarded 11 Mar 2024Expired 29 Apr 2024
About
Imperial War Museums awarded a contract to Mind Field Advertising and Marketing Limited for qualitative research services to better understand public perceptions of Churchill War Rooms.
The research aimed to identify drivers and barriers to visiting the site and to evaluate the effectiveness of marketing materials and language.
The project provided recommendations to support marketing campaigns, including insights on imagery, style, and language, as well as other aspects of product, price, place, and promotion.
The contract value was 11,988 AUD.
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Qualitative Research Services for Churchill War Rooms by Imperial War Museums
Won by Mind Field Advertising and Marketing Limited · Imperial War Museums
£12Kawarded
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