Purchase of Consumer Appliance Sales Data (2019-2021) by OPSS
Awarded 30 Mar 2023
About
Department for Business, Energy & Industrial Strategy awarded a contract to GfK Retail and Technology UK Limited for the purchase of high-quality market data on consumer appliance sales, covering Technology and Durables categories.
The dataset spans 2019-2021 and complements an existing dataset from 2009-2018, providing detailed insights into the domestic appliance market.
It includes product categories such as cooling/refrigeration, dishwashers, tumble dryers, washing machines, freezers, and cooking, with metrics like value sales/share, volume, market size, brand information, feature and subsegments, average selling price, model hitlist, price classes, channel split, and online vs.
offline split.
The contract value is AUD 256,168, and the supplier will provide ongoing support, including data replacement at no extra charge and post-purchase assistance.
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