Provision of Strategic Media Planning Agency for Infected Blood Compensation Scheme
Crown Commercial Service · Awarded contract
AwardedProvision of Strategic Media Planning Agency for Infected Blood Compensation Scheme
Awarded 25 Feb 2025
Awarded25 Feb 2025
Value£244,676.00
SupplierOMD GROUP LIMITED
AgencyCrown Commercial Service
RegionNorth East
CategoryConsultancy & Legal
Expires in 4mo1y 12mo term, 85% elapsed
Awarded 25 Feb 2025Expires 24 Feb 2027
About
Crown Commercial Service awarded a contract to OMD Group Limited for the provision of a strategic media planning agency to support the Infected Blood Compensation Authority (IBCA).
The agency will work within an integrated team to develop an evidence-based, insight-driven, and audience-centric media plan, building on initial audience segmentation and strategic framework.
The work includes a COM-B analysis and a Theory of Change to support communications, marketing, and engagement activities aimed at reaching infected and affected individuals across the UK.
The contract value is £244,676.
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Provision of Strategic Media Planning Agency for Infected Blood Compensation Scheme
Won by OMD GROUP LIMITED · Crown Commercial Service
£245Kawarded
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