Provision of Marketing Consultancy Services for Gambling Commission's Operator Investment Proposals
Awarded 31 Jul 2019
About
Gambling Commission awarded a contract to April Strategy LLP for marketing consultancy services under RM 3796 Lot 3, focusing on channel strategy and planning.
The contract, valued at approximately £30,000-£40,000 per annum including VAT, supports the 3NL team's assessment and monitoring of the Operator's investment proposals.
The scope includes pre-investment support such as assessing marketing strategies, tactical plans, and performance metrics, attending meetings with the Commission and Operator staff, and post-investment support including developing a performance monitoring dashboard and providing assurance through review of KPIs.
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