Gambling Commission · Awarded contract
Awarded

Provision of Marketing Consultancy Services for Gambling Commission's Operator Investment Proposals

Awarded 31 Jul 2019

View live tenders
Awarded31 Jul 2019
Value£30,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 5y 3mo ago1y 12mo term
Awarded 31 July 2019Expired 29 July 2021

Gambling Commission awarded a contract to April Strategy LLP for marketing consultancy services under RM 3796 Lot 3, focusing on channel strategy and planning.

The contract, valued at approximately £30,000-£40,000 per annum including VAT, supports the 3NL team's assessment and monitoring of the Operator's investment proposals.

The scope includes pre-investment support such as assessing marketing strategies, tactical plans, and performance metrics, attending meetings with the Commission and Operator staff, and post-investment support including developing a performance monitoring dashboard and providing assurance through review of KPIs.

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