Preparation of Loughborough Town Centre Master Plan for Charnwood Borough Council

About

Charnwood Borough Council awarded a contract to Urban Initiatives Studio Ltd for the preparation of a Town Centre Master Plan, incorporating an Investment Plan and Implementation Strategy to deliver the Council's strategic objectives for the growth and prosperity of Loughborough Town Centre and to assist in the formulation of an NPPF compliant suite of policies for inclusion in the emerging replacement Local Plan extending policy coverage to 2036.

The outputs included a Framework Master Plan defining an overall vision and overarching objectives derived through stakeholder consultation; Site/Area Investment Plans identifying property envelopes and public realm areas presenting opportunities for regeneration through public and private investment, defining scale and commercial potential; a Management, Marketing and Promotional Strategy setting out supporting non-physical interventions, infrastructure and amenities to drive up footfall; and an Implementation Strategy setting out for each intervention a prioritized timetable with links to clear funding streams or established and innovative delivery vehicles supported by clearly allocated responsibility for delivery across the Council and its partners.

The contract value was £47,425.