Partnership with Cintana Education to Establish GrowCo for Coventry University Online
Awarded 24 Sep 2024
About
Coventry University awarded a contract to Cintana Education LLC for the establishment and management of GrowCo, a new operating unit of Coventry University Online Limited (CUOL), to accelerate online distance learning (ODL) growth in the UK and internationally.
The contract, valued at £6,000,000, includes a 3-month joint programme initiative followed by a 10-year initial term, with an option to extend for one further 5-year period, not exceeding 15 years and 3 months.
GrowCo will operate as a division of CUOL with its own P&L, housing dedicated capabilities in marketing, digital marketing, enrolment and admissions, student support, and human and technological resources, and will design and implement go-to-market strategies.
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