Mental Health and Wellbeing Customer Insight and Social Marketing Campaign for North Yorkshire

About

North Yorkshire County Council awarded a contract to ICE Creates Limited for a mental health and wellbeing customer insight and social marketing campaign, valued at £50,000.

The campaign aimed to improve and promote the mental wellbeing of North Yorkshire residents, particularly mid-life males, those with long-term conditions or frailty, and those affected by emotional loss, and to increase uptake of evidence-based mental health advice.

It used customer insight data and research literature to design an evidence-based campaign adopting approaches such as the Five Ways to Wellbeing and appropriate communication channels to raise awareness of mental wellbeing.

The supplier produced a comprehensive communications plan and a final report including campaign evaluation.