Email Marketing Services for The National Archives
Awarded 31 Jul 2019
About
The National Archives awarded a contract to Read Group Limited for email marketing services, managing approximately 12 million marketing emails annually to over 300,000 subscribers.
The service includes a fortnightly email update to around 250,000 subscribers, supplementary mailings for retail promotions and events, and specialist campaigns for stakeholder lists.
The contract, valued at AUD 124,764, commenced on 1 August 2019 following the expiration of the previous contract at the end of July 2019, with a focus on seamless transition.
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