Digital Media Planning and Management Services for NICE
Awarded 25 Apr 2024
About
National Institute For Health And Care Excellence awarded a contract to Golley Slater Group Limited for digital media planning and management services.
The supplier was engaged to shape NICE's digital marketing strategy and campaign plans by understanding objectives and audience needs, providing insight-led recommendations for impactful and cost-effective paid digital marketing.
The scope included planning and delivering paid digital advertising, tracking campaign objectives and goals through analysis and evaluation of performance data, and collaborating with NICE's appointed creative agency, in-house designer, and digital performance team to align campaign and media plans and measure KPIs effectively.
The contract value was £170,000.
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