Newcastle University · Awarded contract
Awarded

Chinese Social Media Management for Newcastle University by TONG

Awarded 24 Jul 2022

View live tenders
Awarded24 Jul 2022
Value£23,040.00
SupplierTONG
AgencyNewcastle University
RegionUnited Kingdom
CategoryEducation & Training
Ended 2y 3mo ago2y term
Awarded 24 July 2022Expired 23 July 2024

About

Newcastle University awarded a contract to TONG for Chinese social media management, covering organic social media management and paid media campaign support.

The scope included day-to-day management of Newcastle University's Weibo, WeChat, Douyin, and YouKu accounts, support for a Xiaohongshu presence, live-streaming chats and virtual open days, monthly content recommendations for prospective undergraduate and postgraduate students, current UK students, and Chinese alumni, translation and reformatting of content, and comprehensive monthly reporting with competitor analysis.

Paid media services included booking on channels used by prospective students, campaign attribution and KPI measurements, full campaign reporting and optimisation, and creative optimisation and testing.

The contract value was AUD 23,040.

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