Branding Strategy and Visual Identity for Historic England Shrewsbury Flaxmill Maltings Project
Awarded 01 Mar 2019
About
Historic England awarded a contract to HemDes LLP for branding services for the Shrewsbury Flaxmill Maltings project.
The work included research and development of a brand strategy, narrative, proposition, and tone of voice, as well as collaboration with the in-house design team to create a new visual identity, brand architecture, branded templates, and brand guidelines.
The contract also involved consideration of brand rollout concepts and input into interpretation, building fit-out, and wayfinding plans to ensure consistency.
The scope was required to be sympathetic to the existing Historic England brand and reflect the site's history and innovative background.
The contract value was £29,720.
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