Cherwell District Council · Awarded contract

Awarded

Brand Narrative and Visual Identity Development for Oxford to Cambridge Pan-Regional Partnership

Awarded 16 Jan 2024

View live tenders

Awarded16 Jan 2024

Value£96,375.00

SupplierThinking Place Ltd

AgencyCherwell District Council

RegionSouth East

CategoryConsultancy & Legal

Ended 2y 5mo ago5mo term

Awarded 16 Jan 2024Expired 30 May 2024

About

Cherwell District Council awarded a contract to Thinking Place Ltd for the development of a brand narrative and visual identity for the Oxford to Cambridge Pan-Regional Partnership.

The contract comprised two phases: Phase one involved immersion in the region, stakeholder and audience mapping, desk research, senior-level stakeholder engagement, and analysis to create an evidence-based, place-led narrative, culminating in a recommended brand name approach and a 1,500-word regional brand narrative.

Phase two, contingent on satisfactory progress and endorsement, involved the production of a visual language and identity, including place-led photography, and the creation of a place brand toolkit with logos, fonts, color palettes, and brand guidelines.

The contract value was 96,375 AUD.

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