Milton Keynes Council · Awarded contract

Awarded

Brand and Design Revamp for CMK Trails App and Website

Awarded 01 Dec 2022

View live tenders

Awarded01 Dec 2022

Value£40,000.00

SupplierFlow Associates

AgencyMilton Keynes Council

RegionSouth East

CategoryArts & Culture

Ended 3y 4mo ago7mo term

Awarded 1 Dec 2022Expired 29 June 2023

About

Milton Keynes Council awarded a contract to Flow Associates for the revamp of the CMK Trails app and website platforms, including a new brand and design that aligns with the modern approach of Homeworld branding and focuses on 'new town' trails.

The project also involved creating a CMK Trail design that recognises its internationally significant classic modernist design heritage and the new City Place Marketing led by the MKCC Invest MK Team.

Additionally, a well-researched Audience Development and Marketing Plan was developed to identify target audiences and outline a targeted marketing and evaluation plan for 2023 to engage audiences and stakeholders in Phase 1 and capture quantitative and qualitative data to inform future phases.

The contract value was AUD 40,000.

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