Behavioural Insights Consultancy for COVID-19 and Flu Vaccination Uptake Among NHS and Frontline Care Staff

Awarded 30 Jul 2023

View live tenders
Awarded30 Jul 2023
Value£50,000.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 3y 2mo ago1mo term
Awarded 30 July 2023Expired 9 Sept 2023

NHS South, Central and West Commissioning Support Unit awarded a contract to Ice Creates Limited for behavioural insights consultancy to understand motivators for COVID-19 and flu vaccinations among NHS health staff and frontline paid carer staff, supporting the NHSE COVID-19 Vaccination Deployment Programme.

The work involved identifying how attitudes to COVID-19 and flu vaccination converge and differ, moving beyond barriers to provide a thorough understanding of motivators, drivers, situational changes, and nudge factors that could lead to positive attitudinal and behavioural change towards vaccination in frontline paid care staff and NHS staff in nursing or midwifery (including students) and other NHS roles.

The contract value was £50,000.

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