Behavioural Insight Research on Point of Purchase Policy Options for Energy Efficiency

About

UK Shared Business Services Limited awarded a contract to Behavioural Insights Ltd for consumer journey mapping and behavioural insight research under the Energy and Climate Change Behavioural Science Framework Agreement (Reference: CR20116).

The contract, valued at AUD 74,600, involved investigating interactions between different consumers and three point of purchase policy options as part of their moving property journey, with segmentation by types of movers and a focus on vulnerable groups, including those moving for negative reasons such as divorce or bereavement, and identifying those unable to pay.

The research diagnosed barriers to behaviour change intended by each policy option, such as making energy efficiency improvements to the home, using interviews, workshops, and behavioural change models.

The final report provided practical recommendations on policy design to overcome behavioural barriers, highlighted unintended behavioural consequences, and suggested mitigation strategies.