Award of Rugby Town Centre Marketing Plan Consultancy to Cole Creative Communications Ltd
Awarded 24 Apr 2016
About
Coventry - Solihull - Warwickshire awarded a contract to Cole Creative Communications Ltd for the production of a structured marketing plan for Rugby town centre, adopting a cohesive and effective approach to place branding.
The scope included reviewing current brands used to promote the town centre, establishing a single marketing approach that avoids duplication, developing a marketing mix targeting distinct socio-demographic groups (including residents in close proximity and affluent suburbs), providing recommendations for improved customer data collection, and producing methods and tools for delivering marketing activities.
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