Award of Higher Education Marketing Agency Contract for Student Recruitment Campaigns to Net Natives Limited by University of Chester

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The University of Chester awarded a contract to Net Natives Limited for a specialist higher education marketing agency to support the implementation of student recruitment campaigns, primarily focusing on media planning and buying.

The contract is for two years with an option to extend for a further 24 months on a year-by-year basis, with a total estimated value of £3,000,000 over the full potential four-year term.

The agency will work collaboratively with the University on campaign strategy, providing audience, market, and competitor insights, and may also provide creative services for asset production and messaging strategy.

The incumbent supplier is contracted until 31st January 2024 and may continue to deliver briefs issued prior to the commencement of this contract, potentially resulting in some crossover of delivery.