Award of Girl Hub Ethiopia Yegna Brand and Media Platform Management Contract
DEPARTMENT FOR INTERNATIONAL DEVELOPMENT · Awarded contract
AwardedAward of Girl Hub Ethiopia Yegna Brand and Media Platform Management Contract
Awarded 01 Dec 2015
Awarded01 Dec 2015
Value£5,180,507.45
RegionScotland
CategoryArts & Culture
Ended 8y 2mo ago2y 9mo term
Awarded 1 Dec 2015Expired 30 Aug 2018
About
The Department for International Development awarded a contract to Emerge Mango Ordinary Partnership for the management of the Yegna branded media platform, the first work stream of the Girl Hub Ethiopia programme.
The contract, valued at £5,180,507.45, covered the second phase of the programme from August 2015 to July 2018.
The Yegna platform encompasses a radio drama and talk show, and music aimed at championing girls and creating a national conversation about their challenges and potential.
The Yegna brand, Ethiopia's first youth brand, was created in the first phase and is designed to reframe girls as a valued and essential part of Ethiopian society.
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Award of Girl Hub Ethiopia Yegna Brand and Media Platform Management Contract
Won by Emerge Mango Ordinary Partnership · DEPARTMENT FOR INTERNATIONAL DEVELOPMENT
£5.2Mawarded
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