Award of Film Audience Research Project to GfK NOP Ltd by BFI
BFI · Awarded contract
AwardedAward of Film Audience Research Project to GfK NOP Ltd by BFI
Awarded 15 May 2019
Awarded15 May 2019
Value£109,185.00
SupplierGfK NOP Ltd
AgencyBFI
RegionUnited Kingdom
CategoryArts & Culture
Ended 6y 12mo ago7mo term
Awarded 15 May 2019Expired 29 Nov 2019
About
BFI awarded a contract to GfK NOP Ltd for a research project titled 'Wider World of Film' to investigate changing film audience trends and consumption across multiple platforms.
The project aims to address the key question 'What does the industry need to do in order to keep people engaged with film?' by examining choice, spending, access to technology, personal values, and social background.
The research is expected to be the first published study identifying elements of 'total film' consumption across all touchpoints and platforms, informing future exhibition and distribution strategies.
The contract value is £109,185.
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Award of Film Audience Research Project to GfK NOP Ltd by BFI
Won by GfK NOP Ltd · BFI
£109Kawarded
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