The British Broadcasting Corporation (BBC) · Awarded contract

Awarded

Award of Customer Data Platform (CDP) Contract to mParticle, Inc by the BBC

Awarded 24 Sep 2024

View live tenders

Awarded24 Sep 2024

Value£8,000,000.00

SuppliermParticle, Inc

AgencyThe British Broadcasting Corporation (BBC)

RegionLondon

CategoryIT & Software

Expires in 4y 11mo7y term, 30% elapsed

Awarded 24 Sept 2024Expires 23 Sept 2031

About

The British Broadcasting Corporation (BBC) awarded a contract to mParticle, Inc for a Customer Data Platform (CDP), with the supplier responsible for data management, campaign management, and activation.

The contract includes a 1-year transition/integration period (Year 0) followed by a 3-year initial term, with an option to extend for a further 36 months (1+1+1).

The estimated spend range over the 7-year term is between £4.5 million and £8 million, though these are not committed spend ranges.

The contract value is AUD 8,000,000.

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