Award of COVID-19 Messaging Campaign for Children and Young People to Amber Publications & Training Ltd, borne, and OrbitaCX Limited

About

Birmingham City Council awarded a contract to Amber Publications & Training Ltd, borne, and OrbitaCX Limited trading as Insight Now for the development and delivery of COVID-19 campaign messages targeting children and young people.

The contract, valued at £46,870, was divided into four lots: Early Years, Primary, Secondary, and Young People under 25 years (including those in receipt of benefits).

The purpose was to address the impact of COVID-19 on children and young people, particularly those in low-income families or living in poverty, by providing age-appropriate information on awareness and understanding of COVID-19, access to testing, responding to positive test results or contact tracing, and reducing risk factors for severe illness.

The awarded suppliers were tasked with using innovative methods, such as social media, to effectively share information with the target age groups.