Office of Qualifications and Examinations Regulation (Ofqual) · Awarded contract
Awarded

Award of Communications Channel Strategy and Planning for the 9-1 GCSE Grading Reforms

Awarded 13 Jan 2017

View live tenders
Awarded13 Jan 2017
Value£18,309.30
SupplierMindshare Media (UK) Ltd
AgencyOffice of Qualifications and Examinations Regulation (Ofqual)
RegionWest Midlands
CategoryConsultancy & Legal
Ended 9y 7mo ago3mo term
Awarded 13 Jan 2017Expired 4 Apr 2017

About

Office of Qualifications and Examinations Regulation (Ofqual) awarded a contract to Mindshare Media (UK) Ltd for communication channel strategy and planning under the 9-1 Programme, aimed at raising awareness and understanding of GCSE grading reforms among key stakeholders.

The programme uses the new GCSE grading scale (9 to 1) to drive engagement, conveying that the grading scale is changing from letters to numbers, the reasons for the changes (to signal a reformed, more demanding GCSE and better differentiate top-end performance), and that students achieving grade 4 or above in the first year would have achieved grade C or above on the existing letter scale.

The contract was awarded via a mini tender under RM1502 Lot 2 of the ConsultancyONE framework, with a value of AUD 18,309.3.

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