Award of Air Quality Behaviour Change Programme to WSP UK Ltd
Awarded 08 Nov 2023
About
West Midlands Combined Authority awarded a contract to WSP UK Ltd for the Air Quality Behaviour Change Programme, valued at AUD 348,668.41.
The programme involves running seven behaviour change campaigns, one in each constituent local authority, focused on reducing exposure to PM2.5 pollution.
The DEFRA grant application committed to initially working with a minimum of 350 people (50 in each location).
Campaigns are designed to be replicable for regional stakeholders to adopt after formal project funding ends.
Possible campaigns include improving understanding of indoor air quality (solid wood burning, bonfires, home ventilation, pollution sources, health impacts), anti-idling campaigns, exposure reduction campaigns using trusted messengers through NHS, faith leaders, or community groups, awareness raising of smoke control areas, and trials of Low Traffic Neighbourhoods.
The contract also allows for trialling different types of intervention such as policy trials, data capture, different engagement approaches, and practical solutions.
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