Award of Advertising and Sponsorship Management Services for Roundabouts and Boundary Signs to Marketing Force Limited
Awarded 10 Apr 2016
About
Sandwell Metropolitan Borough Council awarded a contract to Marketing Force Limited for the management of advertising and sponsorship on roundabouts and boundary signs across the borough.
The service provider is responsible for a one-stop-shop service covering 55 roundabouts and 30 boundary signs, including sales and marketing, preparation of proposals, planning and highways engagement and approval, preparation and issue of contracts for sponsor organisations, design, production and installation of signs, invoicing and collection of fees, scheme monitoring and maintenance, and contract management.
The provider must maintain an open book accounting policy with the council and ensure financial transparency.
The agreement is for five years with three twelve-month extension options.
The council may also make additional advertising channels available at its discretion during the agreement period.
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