Award of 10-Year Concession for Large Format Digital Advertising Screens to Clear Channel UK and JCDecaux UK
Awarded 27 May 2017
About
Liverpool City Council awarded a contract to Clear Channel UK Ltd and JCDecaux UK Ltd for the management of large format digital advertising signs via a 10-year concession.
The partners are responsible for installing and maintaining digital advertising boards across the city and selling advertising on these formats.
The council secured a guaranteed annual revenue and a percentage share of gross sales, with a total contract value of £2,500,000.
Bidders were also invited to identify and optimise additional sites for development.
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