Audience Research and Segmentation Exercise for The National Lottery Community Fund
Big Lottery Fund, operating as The National Lottery Community Fund · Awarded contract
AwardedAudience Research and Segmentation Exercise for The National Lottery Community Fund
Awarded 01 Jan 2024
Awarded01 Jan 2024
Value£45,000.00
SupplierOMD GROUP LIMITED
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 2y 7mo ago3mo term
Awarded 1 Jan 2024Expired 31 Mar 2024
About
Big Lottery Fund, operating as The National Lottery Community Fund awarded a contract to OMD GROUP LIMITED for an audience research and segmentation exercise.
The research aimed to review audiences and design a segmentation for primary audiences while noting secondary audiences, enabling better understanding of needs and preferences and monitoring engagement over time.
The contract value was AUD 45,000.
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Audience Research and Segmentation Exercise for The National Lottery Community Fund
Won by OMD GROUP LIMITED · Big Lottery Fund, operating as The National Lottery Community Fund
£45Kawarded
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